Live in style & ambition
‘Jeenaa’ translates to ‘live’ in Punjabi, as well as being a combination of my sisters & my name – Jessica, Ruveena & Suveena = Jeenaa. We work for people to live in style and ambition.
For every bag sold, we fund my first primary school in Punjab, India. Funding includes full school uniform, stationery supplies, with more plans in place. Living in ambition starts from early years.
As a British Indian, I represent diversity and desire for the brand to do the same. So it is very pleasing to see Jeenaa bags loved and worn by diverse celebrities, as well as approved by fashion stylists and editors across the globe.
Respecting the environment, we intend to introduce selected collections per year, attractively priced bringing together a community of ambitious people. Treat yourself, you deserve it.
Designed to be elegant and minimal. Finely structured with subtle curves. Made without the boundaries of seasons, age, or trends. Designed in England.
Three of our signature designs are titled - Jee, Jeele & Jiyo, all translating to 'live' in Punjabi. 'Jee' means 'live'. Jeele is like saying - 'go live'. 'Jiyo' is like saying - 'live fully'.
Made with quality vegan leather - 100% polyurethane (PU) material protecting all animals and no trace of PVC honouring our environment too.
All bags are presented in natural cotton cover bags, wrapped in recycled tissue paper.
Ethical & Sustainable
Produced in small production runs in our exclusive partner factory.
We work directly and closely with our partner factory who hold fine creative passions, excellent skill and commitment, and respect ethical principles, just like us.
We closely oversee every detail and process - from design, sampling, sourcing, manufacturing, ethics, production runs to delivery.
Helping school children
Our permanent charity initiative supports a primary school in India. Funding includes entire school uniform, stationery supplies, building extra toilets with more plans in place. The gift of education can help bring a better, brighter future.
Together, let’s make good differences.