About Us

JEENAA - a new, independent British brand. ‘Jeenaa’ translates ‘to live’ in Punjabi. Working for women to live in style and ambition. 

Excited to launch our new, permanent bag collection that exudes effortless elegance, with fine structure and subtle curves. Made with sustainable PU material, designed in England. The permanent collection takes an important step towards encouraging women to keep their bags for longer, if not forever. Sustainable fashion goes beyond the materials used; it is also important to repeat your bags.

The Jee and Jeele line of bags can be worn across-body or over-the-shoulder using its wide, cotton strap, or held in hand using its rich, golden chain strap, or even styled as clutch. Such versatile features can help women find more ways to wear their Jeenaa bags. Our Jiyo bags are finely structured with an inner zipped pouch bag - respecting style and practicality.

Sustainability & Ethical Values

Our permanent collection is designed in England with manufacturing taking place in our partner factory based in Baoding, China.

Respecting the environment, our bags are designed with quality PU material with conscious focus to use limited number of different materials to minimise waste.

During the design stage, pattern cutting is optimised. Production is planned in sensible runs to minimise workforce pressure and environmental waste. All materials are sourced from sustainable and ethical suppliers.

Intentional effort towards supporting our team locally and globally.